Doctors are real people too

 

 The Ontario Medical Association is urging people to see doctors as humans with their new advertisement campaign.

The Doctors, we lead you to better health campaign was launched on Jan. 27, 2020 by OMA to demonstrate the value of Ontario’s doctors as leaders in the health system as well as positioning them at the centre of patient care.

Sohail Gandhi, president of OMA believes this campaign is an opportunity to highlight the fact doctors are real people taking care of real people.

“This campaign provides a unique opportunity to start important conversations at all levels about the value doctors provide for their patients,” said Gandhi. “Doctors are committed to putting patients and their families at the centre of their care.”

Ontario Medical Association features 10 doctors from different specialties representing Ontario’s more than 31,000 physicians by advocating for and supporting them. Among those representing are Wendy Kennete from Windsor, who works as a Palliative Medicine Physician at Windsor Regional Hospital.

Bill Marra, Vice-President for External Affairs for Hotel-Dieu Grace Hospital believes this campaign is going to be very effective and important.

“We have a 20-bed palliative care unit here in our hospital. When you go there, you realize  it’s important to provide comfort for the patient,” said Marra. “But there’s a big part of it that’s taking care of the family and making sure that they know what’s going on.”

This campaign will also address misinformation revolving around healthcare.

Gandhi said many people in Ontario receive critical information about their health care from sources that are not reliable.

“There is a great deal of misinformation about the safety and importance of childhood vaccines and hesitant to inoculate the children against measles which harm them that parents are trying to protect,” said Gandhi. “We have seen this problem from last few months with false and even racist information related to novel coronavirus.”

The campaign will run throughout the year and will have a two-minute extended online video on site, search engine marketing advertisements in Cineplex Odeon, social media and on radio.