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Exciting Public Relations Program – Spots Still Available

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Public Relations

Careers Start Here

Exciting 2-year public relations program

  • State of the art facility
  • Live PR segments on TVCogeco
  • Taking PR at St. Clair makes you marketable
  • Learn traditional PR along with elements of  radio, television, print and Online
  • PR at St. Clair is taught by industry professionals
  • Interships in the industry highlight your talent to professionals

IT’S NOT TOO LATE

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ontariocolleges.ca

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 Program Overview

This two year program will prepare students to enter the professional world of public relations. The knowledge and skills that will be covered include writing for presentations, newspapers,development of internal and external corporate communications plans, event planning, sponsorship development, crisis response, marketing, advertising and working with media. Graduates will be expected to hone their skills in the following areas:

  • Select and utilize current and emerging information technologies to support the public relations function.
  • Develop and execute communication strategies and public relations plans, write and produce clear, targeted communication materials and publications.
  • Develop, coordinate and participate in the delivery of a variety of presentations.
  • Work and communicate in a manner consistent with professional ethics, practice, standards and relevant law.
  • Establish and maintain professional relationships with internal external public.

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level plus:

  • Grade 12 English(C) or (U)

Mature students – See Admission Procedures for details.

The public relations specialist will be employable in a wide variety of industries including government, private business, not-for profit agencies, hospitals, educational institutions, political parties and media.

Code

Credit

Course Name

Semester 1

PBR101

PBR102

PBR103

PBR104

PBR105

ELEC1030

PBR207

3

3

3

3

3

3

3

Computer Skills I

Visual Design with Computers

Introduction to Public Relations Writing

Intro to Public Relations

Explorations in mass communication

General Education Elective

Public Relations Research Skills

Semester 2

PBR201

PBR202

PBR203

PBR204

PBR206

ECE205G

PBR405

3

3

3

3

3

3

3

Computer Skills II

Multimedia Convergence

Writing for Newspapers and Features

Media Relations

Introduction to Marketing

Anti-Oppression in Canadian Society

Public Relations Presentation Skills

Semester 3

PBR300

PBR302

PBR303

PBR304

PBR307

PBR308

BUS600

2

3

3

3

3

2

3

Applied Internship

Writing for Corporate Communications

Organizations Communications

Event Planning and Sponsorship

Fundraising & Donor Relations

Public relations Advertising

Media and Conflict Resolution

Semester 4

PBR400

PBR401

PBR402

PBR403

PBR404

ELEC1030

PBR301

2

3

3

3

3

3

2

Applied Internship II

Issues Management and Crisis Response

Event Production and Managament

Ethics and the Media

Public Relations Management

General Education Elective

Entrepreneurship Business Practices

Public Relations

Public Relations Promo Take a virtual tour of the MediaPlex