Hollywood against artificial intelligence

By Pauline Bunay

This issue, also worrying for the union of actors and scriptwriters as it was one of the situations they wanted to avoid, is now causing problems to actors and their families whose faces are being used without previous notice.  
 
Tom Hanks is one of the actors who has raised his voice against AIs, reporting to his fans through Instagram about a video of a dental company who used his face to promote their products without his authorization and thanks to an AI’s technology, leaving the door open for presenting legal actions against them.  
This problem was even worse in the case of Zelda Williams, daughter of the deceased actor Robin Williams, who also reported her concerns through social media about the use of artificial intelligence to recreate her father’s face, crossing the limits of moral, so how does this affect us?  
 
By not being considered real Authors, AIs have no repercussions regarding the use of images without prior permissions, and this is dangerous for us too, how?  
 
Well, just as their image is being used without the authorization of actors for advertising, it can also be used to involve them in bad or undesirable content, in which actors, without being responsible or having participated in the realization of this content, without having knowledge or without giving authorization for it, they would get involved right away ruining their images, making it possible for us too.  
 
This makes the deliberate use of these AIs very dangerous as it’s wrongly handling real people’s faces without anything to prohibit it or limit it.  
 
This makes possible that our images be used for advertising we don’t want to be part of, or for malicious content without our consent. This could mean the end of owning our own image or maybe our faces already public and any person with an AI can use them. For now, let’s just keep the hope that someone who crosses through this will take AIs into legal actions for the first time and will defend our rights of privacy.