Roll up the rim is back

By Kyle Rose.

North American hot beverage and doughnut juggernaut Tim Hortons is kicking off its annual Roll Up The Rim campaign.

The contest usually starts between the end of January and the beginning of February each year.

The campaign usually leads to sales of coffee, tea and other hot beverages skyrocketing at this time. Prizes come in all shapes and sizes, as small as doughnuts and coffee, or vehicles and large cash giveaways.

Manon Buckingham is an avid tea drinker and has won plenty of prizes playing roll up the rim to win.

“I’ve won doughnuts and coffee. It’s always good luck to give it to someone,” said Buckingham.

Throughout the years, doughnuts and coffee are the prizes the majority of people win during this campaign.

However, Tamar Robinson got lucky and won a Toshiba laptop in Windsor in 2015.

“I’m actually from Etobicoke but I was down in Windsor performing at a concert. I just happened to stop in and buy a coffee and didn’t check the rim until I got back to the hotel,” said Robinson.

Robinson was performing at the St. Clair Centre for the Arts and stopped in at the Tim Hortons on University Ave., which currently has one of the highest numbers of Roll Up the Rim winners in the city. Brooke Campbell is a full time employee at Tim Hortons. She expressed just how excited she see customers get during this time.

“Every year it is like an insane amount of people buying beverages around this time just to see if they will win. Like even regular customers who I recognize that usually just buy soup and sandwiches are now buying a coffee on the side just to see if they would win a prize,” said Campbell.

Tim Hortons looks to add to their prize selection as more people seek to participate in the campaign.