TWEPI wins big for marketing campaigns

Tourism Windsor-Essex and Pelee Island has been given an award for their ‘Where Can W.E. Take You’ campaign.

TWEPI received the Travel Media Award of Excellence Award – Tourism Marketing Campaign Over $50k. The campaign was a full multi-media campaign designed to showcase what Windsor-Essex County and Pelee Island has to offer.

“We wanted to connect with visitors on an emotional and physical level. With our attractions being experience-based, we wanted to ask the question ‘Where Can W.E. Take You?’” said Gordon Orr, CEO of TWEPI.

“We developed and created a marketing campaign across all platforms including a revamped website all focusing on high impact imagery to truly showcase the region to its full potential.”

TWEPI has also been recognized for its part in the ‘Culinary Trails in Ontario’s Southwest’ featuring Epic Wineries, Barrels Bottles & Brews Trail and Eat Drink Dine Kingsville. These campaigns received media awards.

The tourism bureau was also a finalist for the Tourism Innovator of the Year Award at the 2019 Tourism Industry Awards of Excellence for the development of the Ontario Tourism Innovation Lab, a non-profit initiative that was created to find, foster and support new tourism ideas, experiences, and partnerships in the region.